DIGITAL BOOKS

Urbino’s Digital Books are the first books on casino gaming published on the internet.

They are a free resource for anyone that wants to know more about why casinos operate the way they do and where the industry might be going in the future.

Please choose a book part from the menu on the right to explore the chapters.

Part I
key concepts and core principles in casino management, mathematics and marketing by a variety of authors as extracts from larger works.

Part II
articles authored or co-authored by Andrew MacDonald and Professor Bill Eadington covering development, game pricing, management concepts and revenue optimization. Articles date largely between 1999 and 2009.

Part III
older articles authored by Andrew MacDonald between 1990 and 1998. The fundamentals of casino management and marketing.